The 2024 Victoria’s Secret Fashion Show opened on Oct. 15 at the Brooklyn Navy Yard in New York City, marking the brand’s first runway show since 2018, signifying a new era for Victoria’s Secret. The 2000’s Victoria Secret Angel’s made a return to the stage. Moving away from its traditional image, this year’s show highlighted the brand’s ongoing efforts to redefine its aesthetic with a strong focus on inclusivity, diversity and empowerment. Known for past shows that emphasized narrow beauty standards of thin, tall and young models, Victoria’s Secret aimed to re-brand by celebrating a more expanded spectrum of body types, ethnic backgrounds and personal styles on the runway this year.
The evening was filled with an impressive lineup of supermodels and performers. Gigi Hadid, dressed in an eye-catching purple outfit, opened the show adding a dramatic effect, stepping out from a hidden platform on the floor. Other iconic Victoria’s Secret models, including Adriana Lima, Candice Swanepoeland Behati Prinsloo, returned to the runway, bringing a touch of nostalgia.
Lima, who began her Victoria’s Secret career in 1999, described her return as a “family reunion,” thrilled to reunite with former Angels.
This year’s cast also introduced a diverse range of newer models, such as British model Neelam Gill, Maty Fall Diba from Senegal and Lila Moss from the United Kingdom, all representing a new generation on the runway. The show embraced global representation, featuring models from numerous countries, further highlighting the brand’s commitment to inclusivity and a wider definition of beauty for younger viewers.
Adding to the show’s appeal were its musical performances, led by K-pop superstar Lisa from Blackpink, who arrived dramatically on a motorcycle to perform her hit song “Rockstar.” Cher delivered a memorable performance, alongside singer Tyla and guitarist Orianthi. These acts added a fresh, high-energy element to the show, which both younger and long-time Victoria’s Secret fans enjoyed. Tyra Banks, a former Victoria’s Secret Angel, made a special appearance to close the night, symbolizing the brand’s rich legacy even as it goes towards a new direction.
The 2024 Victoria’s Secret Fashion Show was more than just a runway event; it was a statement of reinvention. By blending tradition with transformation, the brand underscored its commitment to inclusivity and body positivity. This show’s mix of veteran models, diverse newcomers and pop-culture icons ultimately framed Victoria’s Secret in a new light, setting the stage for its future in the evolving fashion landscape.
