As winter fades and spring break approaches, many of us are preparing for beach vacations with sun-soaked days by the water. Whether you’re heading to a tropical destination or waiting for summer break, the right swimwear can make all the difference, making it essential to have the most fashionable, affordable and high quality swimwear out there.
While it may be tempting to snag a swimsuit from fast fashion brands like Shein because of their low prices, it’s important to consider the consequences. Fast fashion is notorious for its environmental impact and questionable labor practices. These companies often prioritize profit over ethics as workers’ conditions are compromised and even include child labor. These conditions lead to poor-quality products that may not withstand one summer of swimming and tanning. Additionally, fast fashion capitalizes on micro trends that die over the course of a couple weeks, which you may become sick of once the trend is over, ultimately contributing to overconsumption. So, instead of contributing to this harmful cycle, consider investing in swimwear that aligns with your values that can last more than three months.
If you’re on a budget, there are plenty of affordable brands that offer swimwear without compromising quality. Brands like Grey Bandit and Princess Polly offer stylish swimsuits for an affordable price compared to its competitors, but still have stellar quality. These brands also offer generous sales when you sign up for their text or email lists, so you also have a coupon code to apply. Many stores also offer seasonal promotions, especially as swimwear becomes more prominent in spring.
For those who are willing to spend a little more for premium quality, brands like Triangl and Kulani Kini are worth considering. While priced on the higher side, these companies offer stylish and durable options that can last multiple seasons, making them a worthwhile investment for serious beachgoers. While the initial price tag may be higher, the longevity and fit of these swimsuits can save you money in the long run. As someone who owns multiple of each brand and a summerhouse by the beach, I can confidently say the impressive quality of these swimsuits are durable, have stylish and unique patterns and are worth the cost.
One of the most significant advances in swimwear fashion is the increasing availability of inclusive sizing. Brands like Summer Salt and CUUP are embracing body diversity, providing options for all shapes and sizes. It’s essential to support businesses that amplify body positivity and cater to a wider range of consumers. Almost all swimwear brands these days are selling swimsuits separately instead of together, which allows customers to purchase swimsuits that cater to their true size as their top and bottom size may be different. So, by choosing swimwear brands that promote inclusivity, you not only boost your own confidence but also contribute to a more accepting fashion landscape.
Additionally, Australians are transitioning into fall, leading many local swimwear brands to often host end-of-summer sales that can be a goldmine for savvy shoppers. Brands like Seafolly, Tigerlily, Kulani Kinis, Triangl and Rip Curl frequently offer discounts on their stylish collections, which are perfect for those looking to snag high-quality swimwear at a more accessible price. Australia has a reputable surfing community that depends on high quality swimwear, so making these purchases are a confident move. By capitalizing on the Southern Hempshephe’s end of summer, you can look good while saving money!
Another trend emerging in the swimwear industry is the rise of small businesses and woman-owned brands. These businesses often prioritize sustainability and ethical production methods, providing unique designs that can set you apart from the crowd. Supporting these enterprises not only promotes responsible fashion but also empowers women in business. Some small owned and women owned businesses include Leni Swims, Surelle, The Beach Club and Sun Kissed Coconut. Look for these brands that resonate with your values and aesthetic, and you’ll feel great about your purchase.
As you prepare for your winter and spring getaways, finding the perfect swimsuit doesn’t have to come at the cost of ethics or quality. By being mindful of your choices and exploring affordable options, premium brands, inclusive sizes, Australian sales and small businesses, you can have style through the upcoming warm months.
