Taylor Swift: singer, songwriting, director, multi Grammy winner and one of the most influential artists of the century. Breaking headlines, and records for over fifteen years in the music industry, Swift continues to uplift the economy like we’ve never seen before. For the past 17 years Swift has recorded music, won ground-breaking awards, re-recorded, and continues. She’s currently on tour for her “Eras Tour,” which is a combination of all her music throughout her career. The concert consists of 45 songs, 2 surprise songs and over 3 hours of performing. Since the show began in March of 2023, every city she has visited has given each one their own boost to the economy.
As of October 2023, the tour has brought in roughly $300 million and is expected to gross over $5 billion. According to Time.com, Swift’s North American shows are projected to bring in at least $2.2 billion in revenue, with an average person spending around $1,300 on tickets, travel and outfits. Even when Swift performed in Cincinnati, Ohio, the production grossed roughly $90 million alone, according to WLWT.com
Due to the recent Coronavirus pandemic, fans everywhere have been demanding for more of Swift’s live music. So when the tour started, tickets were also in very high demand. During its pre-sale in late 2022, Ticketmaster crashed due to thousands of followers wanting to see Swift live. Many fans would wait in the cue for hours on end just to select tickets and have them disappear in front of their mouse. In late January of 2023, the Senate Judiciary Committee held a hearing that span three-hours to discuss the direct effects of fans trying to buy Eras Tour tickets. This hearing questioned the responsibility of Ticketmaster and the selling of tickets in the industry.
The popularity of her shows has led to a drastic increase in users listening to her music. According to Time.com the tour has increased Swift’s streams by nearly 81% more in streams, becoming the most listened to artist on Spotify.
Each city is very positively affected by the hotels, food, tickets, parking, stadiums, outfits/accessories and merchandise from all the fellow Swifties around the world. According to Camoinassociates.com when the show made a visit to Chicago in early June, surrounding hotels had an average of 44,000 occupants for each night of the show. When the tour began in Glendale, Arizona the city was temporarily renamed to “Swift City”.
There is no doubt the world has been affected in some shape or form by the Eras Tour. Whether it’s money being brought in or going to see the tour itself, the economy has had some sort of impacted; hence, why the Eras Tour is on track to become the highest grossing tour of all time.
